by Barbara Hoisl | 17/03/2012 | product management
When defining a software or internet offering and its functionality, one enjoys a much higher degree of freedom compared to physical products. Software is extremely malleable and one can implement nearly “everything” in software. The high degree of freedom...
by Barbara Hoisl | 29/02/2012 | in Deutsch, product management
Selbst innerhalb der Software-Branche verstehen viele die Rolle des Produktmanagers nicht ganz. Vielleicht kommt hier in Deutschland noch erschwerend hinzu, dass in der Umgangssprache Marketing hauptsächlich mit Werbung und PR assoziiert wird. Dann gibt es ja auch...
by Barbara Hoisl | 29/02/2012 | product management
Even within the software industry, many professionals misunderstand the role of the product manager. Perhaps this problem is compounded by the fact that in German colloquial language, marketing is often treated as a synonym for advertizing and PR. On top of that, we...
by Gerald Heller | 18/11/2010 | agile, product management, requirements
When it comes to the question of who owns the requirements the answer is sometimes surprising. Depending on the titles used in an organization we may hear requirements analyst, business analyst or product manager. Others might name development manager, solution...
