What is Product Management, Really?

Even within the software industry, many professionals misunderstand the role of the product manager. Perhaps this problem is compounded by the fact that in German colloquial language, marketing is often treated as a synonym for advertizing and PR. On top of that, we...

Requirements Prioritization

Beyond the Limits of One-Dimensional Lists Prioritizing requirements for a software release is an activity which frequently crosses the border between science and psychology. The goal is to determine the right set of things to do for a release. For many IT projects...